I took this on as a personal challenge to enhance the look and feel of this organization. I absolutely am in love with giraffes and thought this would be a fun exercise to see how I could improve their brand.
I used the similar color palette but toned it down a little bit to be more neutral. The logo was also a bit busy so I simplified it based on an illustration I did a while back which exemplifies the love of giraffes.
Develop an identity to promote my artwork and photography. I began doing craft shows and selling custom pet portraits so I needed a unique identity that I could use across multiple platforms.
Using the signature I put on all my paintings with the double ’s’ that forms a heart as my logo I used a neutral color palette to enable the artwork and photography to provide the color.
Provide ongoing support to the agency on how to properly use the newly implemented project management software while also establishing standards of use.
I developed a weekly email blast to send to all employees with a specific tip or trick they could use to not only make the transition to this new software easier but to create consistency across the agency’s use of the software.
Freshen up the Wordpress template website design with a more sophisticated look and feel including an updated mobile friendly version, then develop the new design in place of the existing Wordpress template and Woocommerce storefront.
I designed the site to be a softer light tan site simplifying the logo and removing all of the lace texture. To keep with the packaging that the customers were used to receiving I did bring over a variation of the blue that was not quite so harsh.
Develop a presentation to explain to a client how our department’s process of onboarding worked and what they could expect to happen from beginning to end.
A vintage toy themed presentation that illustrated how our department gathered all of the pieces of their marketing program together and got everything up and running and the timeframe they could expect for each stage of the process.
Come up with a way to reduce the amount of time and resources the company was spending on the QA process in the development of a new site while at the same time retaining the level of quality our clients had come to expect.
We were an all Apple based company so I developed a vintage Mac OS themed presentation to present to the owners that demonstrated the challenges the company was facing, how we could go about fixing the problem and why I was the one to do it.
Create consistency in the sitemaps that our department was developing making them technical enough for all internal departments to use as their blueprint but also simple enough that the clients could understand and not be overwhelmed.
I developed a template file and set of stencils for the site mapping program we used, OmniGraffle. The template was grid based and everything was methodically sized and the elements were accessible through a stencil so that all team members could simply drag and drop the element they needed without having to resize or worry about the layout.
Come up with a way to keep track of anywhere from 15 to 25 or 30 marketing programs all in various stages of the process and be able to give an update on any one at any given time.
I developed this Google Doc spreadsheet which allowed me to visually get a 30,000 ft view of each program while also being able to get granular status information including key dates of approvals and launches.
Develop a standard process and set of steps that a project would take as it made its way through the agency from conception to completion.
I developed this agency project flow by breaking down a very complex process into 6 main stages. I then outlined each of those stages anticipating what may or may not happen within each stage.