Build out a report compiling provided sections of information into one comprehensive and visually appealing report for a non-profit organization. Provided was their logo and color palette.
The final document was 73 designed pages broken into multiple sections. Each section was color-coded using the company's branded color palette along with a mixture of provided photos and stock photos.
The challenge with this project was two-fold. The first part was to combine the content pages which were built in Wordpress with the Product Shop pages which were built in Shopify. The second was to update the design and make it more upscale.
The most important part of combining the Wordpress site with the Shopify site was to retain any SEO value that had already been established. Working with the SEO team this was maintained and the site's SEO equity was not lost.
Review the developed online license application and provide suggestions on ways to make it more user friendly. Once I got into the project, I realized it wasn't just the UX that needed to be evaluated but the UI as well.
Using the client's feedback and needs they were trying to meet I developed a new logo along with branding guidelines which I then applied to the application's pages and sections to make sure the user experience was intuitive and fluid.
Develop a welcome packet that the Nevis Tourism Authority would send out to potential visitors to the island that would include all of the need to know information and also to create a new look and feel for them to use moving forward.
The island of Nevis is a 36 square mile island that is truly authentic Caribbean. It has a wealth of natural beauty both on land and on the water. With that in mind, we used all natural textures and large color photos to help paint the experience when visiting.
I took this on as a personal challenge to enhance the look and feel of this organization. I absolutely am in love with giraffes and thought this would be a fun exercise to see how I could improve their brand.
I used the similar color palette but toned it down a little bit to be more neutral. The logo was also a bit busy so I simplified it based on an illustration I did a while back which exemplifies the love of giraffes.
Develop an identity to promote my artwork and photography. I began doing craft shows and selling custom pet portraits so I needed a unique identity that I could use across multiple platforms.
Using the signature I put on all my paintings with the double ’s’ that forms a heart as my logo I used a neutral color palette to enable the artwork and photography to provide the color.
Provide ongoing support to the agency on how to properly use the newly implemented project management software while also establishing standards of use.
I developed a weekly email blast to send to all employees with a specific tip or trick they could use to not only make the transition to this new software easier but to create consistency across the agency’s use of the software.
Freshen up the Wordpress template website design with a more sophisticated look and feel including an updated mobile friendly version, then develop the new design in place of the existing Wordpress template and Woocommerce storefront.
I designed the site to be a softer light tan site simplifying the logo and removing all of the lace texture. To keep with the packaging that the customers were used to receiving I did bring over a variation of the blue that was not quite so harsh.
Develop a presentation to explain to a client how our department’s process of onboarding worked and what they could expect to happen from beginning to end.
A vintage toy themed presentation that illustrated how our department gathered all of the pieces of their marketing program together and got everything up and running and the timeframe they could expect for each stage of the process.
Come up with a way to reduce the amount of time and resources the company was spending on the QA process in the development of a new site while at the same time retaining the level of quality our clients had come to expect.
We were an all Apple based company so I developed a vintage Mac OS themed presentation to present to the owners that demonstrated the challenges the company was facing, how we could go about fixing the problem and why I was the one to do it.
Create consistency in the sitemaps that our department was developing making them technical enough for all internal departments to use as their blueprint but also simple enough that the clients could understand and not be overwhelmed.
I developed a template file and set of stencils for the site mapping program we used, OmniGraffle. The template was grid based and everything was methodically sized and the elements were accessible through a stencil so that all team members could simply drag and drop the element they needed without having to resize or worry about the layout.
Come up with a way to keep track of anywhere from 15 to 25 or 30 marketing programs all in various stages of the process and be able to give an update on any one at any given time.
I developed this Google Doc spreadsheet which allowed me to visually get a 30,000 ft view of each program while also being able to get granular status information including key dates of approvals and launches.
Develop a standard process and set of steps that a project would take as it made its way through the agency from conception to completion.
I developed this agency project flow by breaking down a very complex process into 6 main stages. I then outlined each of those stages anticipating what may or may not happen within each stage.
